‘Chiyaan’ Vikram who is currently basking on success of ‘I’ is right now busy in final stages of shooting for the movie ‘Pathu Enrakulla’. Now, he has been roped in as a partner and brand ambassador of “Big Deal TV”. Big Deal TV is a 24/7 celebrity-driven home shopping channel. With the recent controversies surrounding Maggie Noodles the actor explained why he chose to be a Brand ambassador.
He says, “It’s a risk you’re taking, but it’s a choice you make. Just because there are many accidents on the road, you cannot stop driving, right? With Big Deal TV, we clearly mention that if you aren’t satisfied with the products, you can return them back. But you cannot return Maggi, can you?” The channel is promoted by businessman and IPL’s Rajasthan Royals co-owner Raj Kundra. Bollywood Actor Akshay Kumar is also a brand ambassador for the television channel.The channel will go live from this month end and the channel will feature several products, which can be purchased at any time of the day using the code on it.